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When it comes to smoothing and straightening hair, two popular treatments often come to mind: Brazilian Blowout and Keratin Treatment. Both options provide impressive results, but which one is right for you? In this article, we will explore the differences between these two treatments and help you make an informed decision.

Understanding Hair Treatments

Before diving into the specifics of each treatment, it’s essential to understand what they are and how they work.

What is a Brazilian Blowout?

A Brazilian Blowout is a hair-smoothing treatment that uses a liquid keratin formula to create a protective layer around each hair strand, effectively eliminating frizz and sealing the cuticle.


The Brazilian Blowout process involves washing the hair, applying the treatment, blow-drying, and flat ironing the hair to seal in the formula. The process takes approximately 90 minutes, depending on hair length and thickness.


  • Eliminates frizz
  • Seals hair cuticle
  • Reduces styling time
  • Enhances shine
  • Can be customized for different results


  • Can be expensive
  • May not last as long on highly porous hair
  • Potential for exposure to harmful chemicals

What is a Keratin Treatment?

A Keratin Treatment is a hair-straightening treatment that uses a blend of keratin proteins and other ingredients to strengthen, smooth, and straighten hair.


The process for a Keratin Treatment is similar to a Brazilian Blowout. Hair is washed, the treatment is applied, and heat is used to seal the product into the hair. However, with a Keratin Treatment, you must wait 72 hours before washing your hair to allow the product to set.


  • Reduces frizz
  • Straightens hair
  • Strengthens hair
  • Increases shine
  • Long-lasting results


  • Can be expensive
  • Not suitable for all hair types
  • The 72-hour waiting period

Comparing Brazilian Blowout and Keratin

Now that we’ve covered the basics of each treatment, let’s compare them based on time and cost, results and longevity, and suitability for hair types.

Time and Cost

Both treatments can be expensive, ranging from $200 to $600, depending on your hair’s length and thickness. Brazilian Blowouts take less time, usually around 90 minutes, while Keratin Treatments can take up to 3 hours. If you’re short on time,

a Brazilian Blowout might be the better option. Additionally, you can wash and style your hair immediately after a Brazilian Blowout, whereas you need to wait 72 hours after a Keratin Treatment.

Results and Longevity

Both treatments provide smooth, shiny, and frizz-free hair. However, Brazilian Blowouts offer a more customizable result, allowing you to maintain some natural wave or curl if desired. Keratin Treatments, on the other hand, provide a straighter result.

In terms of longevity, Brazilian Blowouts typically last up to 12 weeks, while Keratin Treatments can last anywhere from 3 to 6 months. The longevity of the treatment largely depends on your hair type, maintenance routine, and the products you use. For a longer-lasting effect, consider a Keratin Treatment.

Suitability for Hair Types

Brazilian Blowouts are suitable for most hair types, including fine, coarse, wavy, and curly hair. They can even be used on color-treated hair, as they help seal in the color and prevent fading. However, those with extremely damaged or porous hair may find that the treatment doesn’t last as long.

Keratin Treatments are best suited for those with wavy or curly hair, seeking a straighter look. They are not recommended for those with extremely fine hair, as the treatment can weigh the hair down.

Making the Decision

So, which treatment is right for you? Here are a few tips to help you make your decision:

Consult with a Professional

It’s always a good idea to consult with a professional hair stylist, like the experts at Krysta Kay, who can assess your hair’s needs and recommend the best treatment for you. They will take into account your hair type, condition, and desired outcome.

Consider Your Hair Goals

Think about what you want to achieve with the treatment. Are you looking to maintain some of your natural texture, or do you want a straighter result? This can help you decide between a Brazilian Blowout and a Keratin Treatment.

In conclusion, both Brazilian Blowouts and Keratin Treatments have their pros and cons. It’s essential to consider your hair type, desired results, and budget when making your decision. By consulting with a professional and assessing your hair goals, you can choose the treatment that’s right for you.


Can I color my hair before or after a Brazilian Blowout or Keratin Treatment?

Yes, you can color your hair before or after either treatment. However, it’s best to consult with a professional stylist to determine the appropriate timing.

How do I maintain my hair after a Brazilian Blowout or Keratin Treatment?

Use sulfate-free shampoos and conditioners, avoid harsh styling products, and minimize heat styling to prolong the life of your treatment.

Are Brazilian Blowouts and Keratin Treatments safe?

Both treatments are generally safe when performed by a professional. However, some concerns have been raised about the potential exposure to harmful chemicals. Always consult with a reputable stylist and discuss any concerns you may have.

How often can I get a Brazilian Blowout or Keratin Treatment?

You can typically get a Brazilian Blowout every 12 weeks and a Keratin Treatment every 3 to 6 months. Always consult with a professional stylist for personalized recommendations.

Can I do a Brazilian Blowout or Keratin Treatment at home?

While there are at-home kits available, it’s best to have these treatments performed by a professional to ensure proper application, minimize potential risks, and achieve the best results.

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